LOAH is a boutique practice grounded in the belief that legal counsel should do more than protect — it should position. The firm advises clients across entertainment, fashion, intellectual property, and business, counseling the development and evolution of enduring brands.

With a foundation in big-firm training and a distinctly tailored approach, LOAH works with clients who value both legal precision and strategic insight. From cross-border transactions to emerging digital rights, the firm engages selectively, partnering on the decisions that define and advance a business.

02 — Principal

Astride Howell has built her career on the conviction that law and business strategy are inseparable. After beginning in international trade and policy and training at a leading global law firm, she founded LOAH with a clear vision: to bring brand sensibility, strategic thinking, and creative perspective to the practice of law.

For more than two decades, she has advised clients across entertainment, fashion, and digital media on licensing, intellectual property, media financing, and brand development. Known for operating at the intersection of legal precision and commercial strategy, she partners with clients to launch, scale, and sustain brands in highly competitive markets.